The structure of the website is very fundamental yet trendy and fresh, the design is focusing on its effectiveness first but still very aesthetically pleasing. Neat Typography with high quality images. smooth scrolling experience, hover effects, minimalist buttons and some next level components. The design sticks to a simple yet striking black, white and their brand color which is a clean blue nova , reflecting the company's identity and showcasing its features. Plus, it's built to easily add more features down the line.