The email felt like it
Louis Dodou
The email felt like it was written just for one person. It sort of was.
A subscriber replied asking how the team knew exactly what they needed the honest answer was that their own past behavior wrote the email, automatically, along with a few hundred others.
→ Personalization at scale still has to feel personal, not just automated.
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Posted Oct 2, 2026
The email felt like it was written just for one person. It sort of was. A subscriber replied asking how the team knew exactly what they needed the honest ans...
