Create & manage PPC Campaigns on Google (Search/Display/Dynamic/Shopping) and on Facebook Business Manager
Conduct keyword research and selecting product-specific keywords for PPC campaigns
Create and test ad copy to produce optimal click through rates
Devising AMS and Seller central marketing strategies to drive online traffic to Amazon product listings
Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing
and testing, bid management, landing page optimization, budget management
Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign
2020