Project type: Self-Initiated Concept Project
Overview
A visual advertising campaign concept for Mysore Pak, built around the richness, heritage and indulgence of this traditional Indian sweet.
The creative direction uses dramatic food photography, warm golden tones, elegant typography and dark cinematic backgrounds to create a premium product experience.
Creative Approach
Product introduction and hero visual
Ingredient-focused creative highlighting ghee
Product texture and indulgence-focused advertising
Packaging presentation and product reveal
My Contribution
Concept development, visual direction, graphic design, typography and campaign composition.
Tools: Canva
1 like · 1 view · Nov 14, 2026
