Based off its tagline (“Inspired by Nature, Motivated by Smiles”) I created a brochure with 4 die-cuts that, when closed, you can see a tip of each page that it’s revealed on each turn.
The novelty of its design gives the prospective client’s a concept of the lab’s spectacular results and high-end teeth prosthetics, while the nature-driven layout follows its tagline and separates the lab from the competition. There is also a layer of resin on the large “JC” on the cover.
