This project aimed to generate excitement for a sports app’s relaunch through visually engaging social media content. The campaign targeted sports enthusiasts, emphasising community and connectivity.

Analysed target demographics and platform trends.

Developed visuals using Adobe Photoshop/Illustrator, emphasising gamified elements and brand-aligned aesthetics.

Iterated on feedback to refine designs for public rollout.

Adobe Photoshop and Illustrator

Radial gradient glow effects

Textured metallic masks

Blend and Shear tools for dynamic typography

The designs were published on the client’s social media channels, contributing to increased engagement. This project strengthened my proficiency in Adobe Creative Suite and collaborative design processes.