Social Media Campaign for Sports App Launch
Alexia Spiteri
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Posted May 5, 2025
A social media campaign to promote a sports app’s relaunch, focusing on user engagement and visual storytelling.
Social Media Campaign for Sports App Launch
Brief Overview
This project aimed to generate excitement for a sports app’s relaunch through visually engaging social media content. The campaign targeted sports enthusiasts, emphasising community and connectivity.
Process & Methodology
Analysed target demographics and platform trends.
Developed visuals using Adobe Photoshop/Illustrator, emphasising gamified elements and brand-aligned aesthetics.
Iterated on feedback to refine designs for public rollout.
Tools & Techniques
Adobe Photoshop and Illustrator
Radial gradient glow effects
Textured metallic masks
Blend and Shear tools for dynamic typography
Outcome and Reflection
The designs were published on the client’s social media channels, contributing to increased engagement. This project strengthened my proficiency in Adobe Creative Suite and collaborative design processes.