Dynamic Short Video Editing for Social Media Campaign

Objective: To create an engaging and visually appealing short video for a social media campaign aimed at promoting a new product launch.

Context: This project was commissioned by lior design a leading brand in furniture. The goal was to produce a 30-second video that captures the essence of the product and resonates with the target audience.

Problem: The challenge was to convey the product’s unique features and benefits within a very limited timeframe, ensuring the video is both informative and captivating.

Solution:

Storyboarding: Developed a clear storyboard to outline the video flow and key messages.

Editing: Utilized advanced editing techniques, including transitions, overlays, and color grading, to enhance visual appeal.

Sound Design: Integrated background music and sound effects to complement the visuals and create an immersive experience.

Optimization: Ensured the final video was optimized for various social media platforms, maintaining high quality across different devices.

Roles:

Video Editor: Managed the entire editing process, from raw footage to final cut.

Sound Designer: Selected and edited audio elements to enhance the video.

Graphic Designer: Created custom graphics and animations to highlight key product features.

Tools:

Adobe Premiere Pro: For video editing and color grading.

Adobe After Effects: For creating animations and visual effects.

Audacity: For audio editing and sound design.

Outcome: The final video received positive feedback from the client and achieved high engagement rates on social media, significantly boosting the product’s visibility and interest.