Daniel Tenaye
Objective: To create an engaging and visually appealing short video for a social media campaign aimed at promoting a new product launch.
Context: This project was commissioned by lior design a leading brand in furniture. The goal was to produce a 30-second video that captures the essence of the product and resonates with the target audience.
Problem: The challenge was to convey the product’s unique features and benefits within a very limited timeframe, ensuring the video is both informative and captivating.
Solution:
Storyboarding: Developed a clear storyboard to outline the video flow and key messages.
Editing: Utilized advanced editing techniques, including transitions, overlays, and color grading, to enhance visual appeal.
Sound Design: Integrated background music and sound effects to complement the visuals and create an immersive experience.
Optimization: Ensured the final video was optimized for various social media platforms, maintaining high quality across different devices.
Roles:
Video Editor: Managed the entire editing process, from raw footage to final cut.
Sound Designer: Selected and edited audio elements to enhance the video.
Graphic Designer: Created custom graphics and animations to highlight key product features.
Tools:
Adobe Premiere Pro: For video editing and color grading.
Adobe After Effects: For creating animations and visual effects.
Audacity: For audio editing and sound design.
Outcome: The final video received positive feedback from the client and achieved high engagement rates on social media, significantly boosting the product’s visibility and interest.