Solution: To achieve Shayonam's goals, Blue Elegant Marketing implemented a strategic approach focused on leveraging Instagram's visual appeal to showcase the firm's brand identity and portfolio, The following steps were taken:
1. Instagram Business Account Setup: We began by setting up an Instagram business account for Shayonam, enabling access to advanced analytics and advertising features to optimize performance.
2. Graphic Curation: Our team curated visually captivating graphics that effectively showcased Shayonam's brand identity and highlighted their impressive portfolio of architecture and interior design projects. These graphics were designed to be eye-catching and informative, providing viewers with a glimpse into the firm's unique style and expertise.
3. Content Compilation: We compiled a variety of content, including photos of completed projects, behind-the-scenes glimpses into the design process, client testimonials, and informative posts about industry trends and tips. This diverse content strategy aimed to engage the target audience and establish Shayonam as a trusted authority in the architecture and interior design space.
Results: Significant increase in brand awareness among the target audience.- Higher engagement rates on Instagram, with increased likes, comments, and shares.- Generation of quality leads through direct inquiries from Instagram.