Little Blue Dot
Rebecca Chew
ABOUT
Little Blue Dot is an app that allows people to earn points from converting air miles and performing eco-friendly behaviours. These points are used as currency to offset the carbon produced from flying. Working as the UI Designer, I created the look and feel for the project. I also conducted usability tests to improve intuitiveness.
DESIGN PROCESS
Competitor Analysis
Persona
Storyboards
User Flow
Wireframes
High-Fidelity Prototypes (Adobe XD)
Moodboarding
Typography
Colour Palette
Usability Testing
FULL CASE STUDY
www.rebeccachewdesigns.wixsite.com/portfolio/little-blue-dot
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Posted Jan 27, 2021
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