Little Blue Dot

ABOUT Little Blue Dot is an app that allows people to earn points from converting air miles and performing eco-friendly behaviours. These points are used as currency to offset the carbon produced from flying. Working as the UI Designer, I created the look and feel for the project. I also conducted usability tests to improve intuitiveness. DESIGN PROCESS Competitor Analysis Persona Storyboards User Flow Wireframes High-Fidelity Prototypes (Adobe XD) Moodboarding Typography Colour Palette Usability Testing FULL CASE STUDY www.rebeccachewdesigns.wixsite.com/portfolio/little-blue-dot