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Trueself website

Michael Ohakim

Verified

Trueself Website design

Project Overview

Trueself is a comprehensive digital platform connecting individuals seeking plastic surgery with qualified surgeons. The website provides detailed procedure information, surgeon discovery tools, and consultation booking capabilities in one centralized location.

Problem Statement

Key Industry Challenges

Information Fragmentation: Patients struggled to find reliable, comprehensive procedure information in one place
Surgeon Discovery: Difficult to find and verify qualified, board-certified plastic surgeons
Trust Issues: Limited transparency about surgeon credentials and patient experiences
Decision Support: Lack of visual references and realistic expectations for procedures

Solution Features

For Patients

Procedure Database: Detailed information, before/after photos, recovery timelines, and cost estimates
Surgeon Discovery: Advanced search by location, specialization, experience, and patient reviews
Matching System: Intelligent recommendations based on procedure type, location, and preferences
Educational Resources: Comprehensive guides, FAQs, and safety information
Consultation Booking: Direct scheduling with integrated calendar and reminder systems

For Surgeons

Professional Profiles: Showcase credentials, portfolios, and patient testimonials
Lead Generation: Qualified patient referrals based on specialization
Practice Management: Booking management and patient communication tools

Technical Implementation

Core Technologies

Frontend: Responsive, mobile-optimized design with medical-grade aesthetics
Backend: Secure database management with advanced search and filtering
Security: HIPAA-compliant data protection and encrypted communications
Integrations: Geolocation services, payment processing, and credential verification systems

Key Features

Visual-first approach with high-quality medical imagery
Real-time surgeon availability and booking
Verified credential display with automated updates
Patient review aggregation and management

Safety & Compliance

Verification Systems

Board certification verification for all surgeons
Hospital affiliation and malpractice insurance validation
Continuous monitoring of surgeon credentials
Patient safety education and informed consent resources

Results & Impact

User Benefits

Centralized access to comprehensive plastic surgery information
Improved surgeon-patient matching accuracy
Enhanced trust through transparent verification processes
Streamlined consultation booking experience

Business Impact

Expanded network of verified plastic surgeons
Increased consultation booking rates
Higher user engagement and satisfaction scores
Established market authority in plastic surgery information

Technical Challenges Solved

Data Verification: Implemented automated systems for real-time credential verification
Image Quality: Established medical content review protocols with professional photography standards
Trust Building: Created transparent verification badges and authentic review systems
Scalability: Built cloud-based infrastructure for optimal performance across regions

Future Enhancements

AI-powered procedure recommendations
Virtual reality consultation experiences
Mobile application development
International surgeon network expansion
Integrated financing and insurance verification

Conclusion

Trueself successfully bridges the gap between plastic surgery patients and qualified surgeons by providing a trustworthy, comprehensive platform that prioritizes safety, education, and informed decision-making. The solution addresses critical industry pain points while supporting both patient needs and surgeon practice growth.
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Posted Sep 8, 2025

I helped Truself launch redesign their new website from scratch. I assisted them with design, copywriting and strategy.

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Timeline

Aug 31, 2025 - Ongoing

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