ADeX | Website and Platform Redesign
Jyotirmoy Boral
ADeX : Website Redesign
ADeX is a platform that helps revolutionize agriculture through a secure data exchange network for researchers, innovators, and policymakers.
After understanding the clients requirements, an analysis of their existing website was done. The initial website had issues like:
Weak visual language due to inconsistent visual layouts and components
High potential drop-offs due to inefficient UX writing, value proposition of the platform wasn't clear from the start.
The new hero section was heavily toned down to reduce clutter. The aim was to make the platform use-case clear to potential users, and visually rely on strong imagery.
Dataset cards were redesigned: Iconography for various resource types, last updated date, notifying users a new resources/datasets through pills
Transactions summary screen (concept)
Extras:
Check out this fun hero idea I explored for their hero section: https://adex.framer.website/
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Posted Mar 28, 2025
ADeX is a platform that helps revolutionize agriculture through a secure data exchange network for researchers, innovators, and policymakers.
