Social Media Content Creation for Sympl
Sonia Ciocan
Verified
1 collaborator
👉 Project Overview
Sympl is a lifestyle apparel brand with a clean, modern aesthetic. Together with Radu at DemDuo, we directed and produced a series of lifestyle videos designed for Instagram and TikTok. From developing concepts and casting talent to filming on location and editing final cuts, we managed the full production process to create content used across both organic posts and ads.
We produced lifestyle content with a modern look and dynamic cuts, designed to highlight their products across social platforms.
🎬 Creative Process
We managed the full content creation process:
Ideas & Storyboards – created moodboards, scripts, and shot lists.
Casting & Filming – found and directed actors, scouted locations, and shot footage.
Editing for Social Media Content – delivered videos with motion text, for Instagram Reels, TikTok, and ads, ready to be used across both organic posts and paid media.
Our focus was to match Sympl’s clean style while making content that worked across different platforms.
Behind the scenes of the Sympl campaign: testing the durability of their backpacks with a creative water stunt.
🌟 Outcome
The campaign focused on promoting Sympl’s line of backpacks, blending their clean style with content designed for multiple platforms and ad use.
This project highlights how our team at DemDuo supports brands with end-to-end social media content creation, from idea to final delivery. We built content that helped Sympl grow online while delivering high-quality creatives for advertising.
Lifestyle-focused content, highlighting how Sympl bags fit seamlessly into everyday routines.
From product detail to daily movement: combining studio shots and lifestyle timelapses for a modern social-first ad.
Clean, fashion shots that show how Sympl bags fit in the city life.
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What the client had to say
Working with Sonia has been amazing. I hired her to create reels & Facebook ads for my brand, and she crushed it. Her creative eye, attention to detail, and ability to capture exactly what I needed made the entire process seamless and fun.
Erica Hosseini, Sympl
Aug 1, 2025, Client
Posted Sep 26, 2025
Directed & produced a full social media and video production campaign for Sympl’s backpacks, creating Reels, ads, and lifestyle content with a clean aesthetic.
Likes
8
Views
93
Timeline
Jun 11, 2025 - Aug 1, 2025
Clients
Sympl
Collaborators
