Social Media Content Creation for Sympl

👉 Project Overview

Sympl is a lifestyle apparel brand with a clean, modern aesthetic. Together with Radu at DemDuo, we directed and produced a series of lifestyle videos designed for Instagram and TikTok. From developing concepts and casting talent to filming on location and editing final cuts, we managed the full production process to create content used across both organic posts and ads.

🎬 Creative Process

We managed the full content creation process:

Ideas & Storyboards – created moodboards, scripts, and shot lists.

Casting & Filming – found and directed actors, scouted locations, and shot footage.

Editing for Social Media Content – delivered videos with motion text, for Instagram Reels, TikTok, and ads, ready to be used across both organic posts and paid media.

Our focus was to match Sympl’s clean style while making content that worked across different platforms.

The campaign focused on promoting Sympl’s line of backpacks, blending their clean style with content designed for multiple platforms and ad use. This project highlights how our team at DemDuo supports brands with end-to-end social media content creation, from idea to final delivery. We built content that helped Sympl grow online while delivering high-quality creatives for advertising.