Owl Labs: Contentful Product Pages for 7 Regional e-Commerce Sites
Contentful implementation for Owl Labs product pages, with regional specifications, product connections, and a documented review handoff.
Overview
Owl Labs needed help turning approved product content and designs into working pages within its existing Contentful website. Its team supplied the copy, imagery, and design direction. I handled the CMS implementation for product pages, with content mapped across 7 regional sites.
The challenge
Each page needed to fit Owl's existing component system while keeping the right product references, specifications, and imagery for each region. Some markets supported online purchasing, while others used a sales inquiry flow. Existing shared content and live pages needed to remain untouched during the build.
My contribution
Built the pages in Contentful using Owl's existing templates and components.
Assembled product galleries, compatibility sections, technical specifications, and FAQs from supplied materials.
Connected the appropriate existing product records and regional page variations.
Preserved supplied translated specifications and structural labels while preparing the pages for Owl's remaining marketing translations
Added automated checks for content accuracy, regional mappings, asset integrity, and preservation of shared records.
Delivered unpublished preview pages and addressed review feedback without changing the live originals.
Delivery
The batch of pages was built and handed over for client review, with regional content mappings and documented checks in place.