In this project, I conducted a detailed audit of a client's Facebook ads, which led to a significant reduction in their cost per acquisition. Through strategic insights and targeted adjustments, I helped decrease the cost to acquire an $8,000 client from $600 to just $390, optimizing their ad spend and maximizing return on investment.

Conducted an in-depth analysis of the existing Facebook ad campaigns to identify inefficiencies and opportunities for improvement.

Focused on evaluating ad targeting, creative elements, and bidding strategies to uncover the key area where money was being lost.

Pinpointed the specific aspect of the campaign that was leading to high acquisition costs. This involved analyzing audience segmentation and ad placements to ensure they were aligned with the ideal customer profile.

Implemented targeted changes to the campaign structure, including refining audience targeting to reach more qualified leads.

Optimized ad creatives to improve engagement and conversion rates, ensuring they resonated with the target audience.

Adjusted bidding strategies to enhance cost-effectiveness while maintaining ad visibility and reach.

A/B tested different ad variations to determine the most effective combination for reducing costs and driving conversions.

Successfully reduced the cost per acquisition from $600 to $390, resulting in significant savings for the client.

Enhanced the efficiency of the ad spend, allowing the client to acquire more high-value $8,000 clients within the same budget.

Improved overall ad performance, leading to increased engagement, higher conversion rates, and a stronger return on investment.

This project highlights the power of strategic Facebook ad management and the impact of a thorough audit. By identifying and addressing key inefficiencies, I enabled the client to significantly reduce their acquisition costs and enhance their overall campaign effectiveness. If you’re looking to optimize your ad spend and achieve similar results, let’s collaborate to elevate your Facebook advertising strategy.