Sully.ai Mobile-First Hero Section Redesign

Sully.ai is building digital robots for healthcare and needed a mobile-first hero section optimized for their phone campaign. I collaborated with Ahmed on redesigning the hero section to improve clarity, accessibility, and visual impact on smaller screens.

My process involved researching best practices for mobile-first healthcare SaaS landing pages, sketching layout variations, and creating high-fidelity designs in Figma tailored for mobile users before scaling for larger screens.

Although the client ultimately decided not to proceed with my designs. This project showcases my design approach and ability to iterate based on client feedback, even in exploratory phases.

Key Takeaway: This project reinforced the importance of prioritizing mobile-first design when campaigns are targeted at phone users, and highlighted how early design explorations can still create value—even if the client doesn’t move forward—by sharpening processes and strengthening collaboration.