Ovabalance: Women's Health Subscription Store

Ovabalance is a Dutch women's health brand built around hormonal balance, and subscriptions sit at the heart of the offer. Standard subscription widgets would have broken the brand's look, so the product page had to be custom.

What we built: a bespoke Shopify theme in custom Liquid with goal-first navigation, a custom subscription selector (every 3 months, monthly or one-time) and a pricing script that shows a like-for-like monthly price and applies the discount the moment a plan is picked. Modular sections let the in-house team build new pages without code.

The result: a calm store where subscribing feels like the obvious choice, with the quarterly saving shown at the moment of choice.

My role: lead developer at AvixDigital. Live site: https://ovabalance.eu