Photography & Branding for Diadem's RUSH Paddle
Sabina Bower
Photo Editor
Photographer
Adobe Illustrator
Adobe Photoshop
Figma
1. The Shoot
I wanted to keep the energy vibrant and fun to match the "personality" of the product brand. I had the models smiling and feeling energetic in each shot. This resulted in an incredible look that felt organic and laid back. Sam Evans edited the photos and cleaned them up to perfection.
I designed the website layout for this launch, and Helena Fulmore executed it via Shopify.
I came up with the concept for weaving these "ribbons" between each post so bring out feed to life.
