Gender-Based Violence (GBV) remains a pervasive issue in South Africa, with alarming rates of violence against women and vulnerable populations. Recognizing the urgent need for innovative solutions to address this crisis, the Eyerus app was developed as a personal security tool that leverages technology and community support to combat GBV. The launch event attracted prominent stakeholders, including NGOs, community groups, government ministers, celebrities, and the King of the Zulu Nation, King Misuzulu kaZwelithini, underscoring the importance of the app in addressing GBV. The launch garnered significant attention from national press outlets, including News24, eNCA, Newzroom Afrika, YFM, The Star, and EWN, further amplifying the app's impact and reach.

Traditional methods of seeking help during dangerous situations are often slow and inefficient, putting individuals at greater risk of harm, particularly in instances of GBV. There is a critical need for a comprehensive and accessible security solution that empowers users to quickly and effectively alert authorities and community members in times of distress.

The Eyerus app was designed to provide users with a robust set of features to enhance personal safety and combat GBV. By integrating advanced technology and community engagement, Eyerus offers a multifaceted approach to security that prioritizes swift response and assistance for those in need.

Alert Activation: Users can activate various levels of alerts, including live streaming video, audio, and location tracking, as well as dispatching the nearest available security guard or emergency services.

Technical Development: Developing a reliable and user-friendly app with robust security features required extensive technical expertise and testing to ensure optimal performance.

Community Engagement: Building trust and fostering community involvement were essential components of Eyerus' success. Engaging with NGOs, government agencies, and community leaders helped to garner support and promote widespread adoption of the app.

‍Outcome

The launch of Eyerus marked a significant milestone in the fight against GBV in South Africa. By empowering individuals with tools to quickly access help and support, Eyerus has the potential to save lives and create safer communities. The app's high-profile launch event and extensive media coverage have helped to raise awareness about GBV and the role of technology in addressing this critical issue.

The Eyerus app has won national App of the Year Awards in South Africa for 3 years in a row - from 2022-2024.

Moving forward, Eyerus aims to expand its user base and enhance its features to provide even greater support to those affected by GBV. Continued collaboration with stakeholders and ongoing innovation will be essential in driving the app's long-term success and impact.

The Eyerus app represents a powerful example of how technology and community collaboration can be leveraged to combat GBV and promote personal safety. With its comprehensive security features, high-profile launch, and extensive media coverage, Eyerus has emerged as a beacon of hope in the ongoing fight against gender-based violence in South Africa.

#HappyClients

Sibusiso Mbhele

Executive Director, Eyerus App (Winner MTN App of the Year Award 2022 and 2023)