During my tenure at Cinemac Animation, I held a dual role as a digital marketer and graphic designer, contributing significantly to the company's online presence and brand visibility. As a digital marketer, my primary focus was on improving the website's ranking and enhancing its online visibility through strategic SEO initiatives.

I conducted comprehensive keyword research to identify relevant and high-traffic keywords in the animation industry. This involved analyzing search trends, competitor strategies, and user intent to optimize website content, meta tags, and headings. By implementing on-page SEO techniques such as optimizing meta descriptions, title tags, and URL structures, I helped improve the website's search engine rankings and organic traffic.

Additionally, I was responsible for off-page SEO efforts, including link building and outreach campaigns. I developed relationships with industry influencers, bloggers, and websites to secure high-quality backlinks that boosted the website's authority and domain ranking. These efforts not only improved search engine visibility but also increased referral traffic and brand credibility.

In my role as a graphic designer, I leveraged my skills in Adobe Illustrator and Photoshop to create eye-catching thumbnails for videos and compelling social media designs. I collaborated closely with the content creation team to ensure that thumbnails and social media posts aligned with the brand's identity and messaging.

For YouTube thumbnails, I focused on creating visually appealing designs that stood out in search results and encouraged viewers to click and watch the videos. I experimented with different color schemes, typography, and imagery to optimize click-through rates and engagement.

Similarly, on social media platforms such as Facebook, Instagram, and Twitter, I designed graphics, infographics, and promotional materials to drive engagement and attract followers. I incorporated creative elements, brand colors, and storytelling techniques to craft visually compelling content that resonated with the audience.

Moreover, I monitored social media analytics to track performance metrics such as reach, engagement, and conversion rates. I used these insights to iterate and optimize social media designs and strategies for maximum impact and audience engagement.

Overall, my experience at Cinemac Animation as a digital marketer and graphic designer was instrumental in driving website traffic, improving search engine rankings, and creating visually appealing content that resonated with the audience across various digital platforms. I honed my skills in SEO, graphic design, and content marketing, contributing to the company's growth and success in the animation industry.