Built with Framer
Nocean Recruitment Website Development
Hardikkumar Vinzava Top 1% Framer Creator
Verified
Nocean Recruitment Website Development
The right hire can strengthen an entire business.
The right website should communicate that level of importance from the first interaction.
Nocean Recruitment needed a digital experience that felt personal, considered, and different from the high-volume approach commonly associated with recruitment agencies.
I developed a polished, responsive Framer website that presents Nocean’s relationship-first approach, builds trust with employers and candidates, and creates clear pathways for starting a conversation, exploring opportunities, or finding talent.
The result is a confident recruitment website that feels professional without becoming corporate—and personal without losing credibility.
Project Overview
Project Type: Framer Website Design & Development
Industry: Recruitment, Construction, Property, Architecture & Design
Role: Framer Developer, Framer Designer & Responsive UI Designer
Platform: Framer
Live Website:
https://www.noceanrecruitment.com/
At a Glance
Developed a complete multi-page recruitment website in Framer
Created responsive layouts across desktop, tablet, and mobile
Built separate user journeys for employers and jobseekers
Presented Nocean’s relationship-first recruitment process clearly
Added interactive process sections and accordion-style FAQs
Developed structured job opportunity listings
Integrated employer and candidate enquiry forms
Added testimonials, placement statistics, and client stories
Structured reusable components for efficient future updates
Improved content hierarchy, navigation, accessibility, and SEO foundations
About Nocean Recruitment
Nocean is a premium recruitment agency founded by Natalie Kotzias.
The agency works with founder-led businesses across construction, property, architecture and design, and renewable energy. It specialises in permanent placements across human resources, business support, project support, and finance.
Unlike recruitment models focused on volume, Nocean takes a deliberate and relationship-led approach.
The agency invests time in understanding the people, culture, leadership style, and long-term goals behind every position before introducing a candidate. Its focus is not simply filling vacancies—it is making placements that strengthen businesses and support meaningful career decisions.
The Challenge
Recruitment websites often feel transactional.
They focus on databases, vacancies, and CV submissions while overlooking the trust required for someone to change careers or invite a new person into their business.
Nocean needed a website that communicated something different.
The experience had to show that every search was considered, every introduction was intentional, and every relationship continued beyond placement day.
The website also needed to serve two distinct audiences:
Employers needed confidence that Nocean understood the pressure and long-term impact of hiring.
Jobseekers needed to feel heard as individuals rather than treated as another profile in a database.
The challenge was to create separate journeys for both audiences without fragmenting the overall brand experience.
Project Goals
The primary goal was to translate Nocean’s personal recruitment model into a credible and engaging digital experience.
The website needed to:
Establish Nocean as a specialist recruitment partner
Communicate its quality-over-quantity approach
Build trust with founder-led businesses
Explain the complete recruitment process
Help employers understand the roles and sectors covered
Give jobseekers access to relevant opportunities
Introduce Natalie and the story behind the agency
Use testimonials and statistics to strengthen credibility
Create clear employer and candidate enquiry pathways
Present detailed information without overwhelming visitors
Work consistently across desktop, tablet, and mobile
Remain simple to manage and expand in Framer
Scope of Work
Framer Website Development
The complete website was developed in Framer using responsive layouts, reusable components, structured content sections, and scalable page patterns.
Multi-Page Website Structure
The website includes dedicated experiences for:
Home
About
How We Work
For Employers
Jobseekers
Frequently Asked Questions
Contact
Privacy Policy
Responsive Implementation
Every page was adapted for desktop, tablet, and mobile, with attention to:
Typography scaling
Content widths
Navigation behaviour
Section spacing
Card stacking
Image proportions
CTA visibility
Form usability
Footer structure
Touch-friendly interactions
Employer Journey
The employer experience was built to explain Nocean’s specialisation, placement categories, recruitment process, and relationship-led approach.
Jobseeker Journey
The candidate experience was structured around career understanding, access to relevant opportunities, open positions, and direct registration.
Interactive Components
The build included:
Button hover states
Process-based content interactions
Accordion-style FAQs
Job opportunity cards
Testimonial sections
Repeated conversion blocks
Responsive navigation
Contact and registration forms
SEO and Accessibility
The website structure supports descriptive page titles, clear headings, image alt text, readable content hierarchy, and accessible interactive elements.
The Process
1. Understanding Two Different Audiences
The first priority was understanding the needs of employers and candidates.
Employers needed to see expertise, reliability, process, and evidence of successful placements.
Candidates needed transparency, empathy, relevant opportunities, and a clear way to begin a confidential conversation.
These needs shaped the navigation, page structure, calls to action, and content hierarchy.
2. Translating the Brand Into Framer
Nocean’s identity combines professional recruitment expertise with a warm, human approach.
The Framer implementation needed to preserve that balance through:
Spacious editorial layouts
Confident typography
People-focused photography
Restrained colour use
Clear content hierarchy
Friendly but direct calls to action
Subtle, purposeful interactions
3. Building Reusable Page Systems
Repeated patterns were developed as reusable components wherever possible.
These included:
Navigation
Buttons
Page introductions
Statistics
Process steps
Service and role cards
Testimonials
FAQ rows
Contact blocks
Newsletter sections
Footer navigation
This improved visual consistency and made the project easier to maintain.
4. Creating the Employer Journey
The employer journey begins with a direct value proposition: finding the right people for the team.
The page then explains the sectors and roles Nocean supports, presents its end-to-end process, addresses common concerns, and finishes with a low-friction contact opportunity.
Nocean focuses on permanent roles across HR, business support, project support, and finance, including positions such as HR managers, executive assistants, office managers, contract support, finance managers, and accountants.
5. Creating the Candidate Journey
The jobseeker page focuses on being understood beyond a CV.
It introduces the benefits of working with Nocean, provides access to current vacancies, includes a personal message from Natalie, and encourages candidates to register even when a suitable public role is unavailable.
The site explains that some opportunities are never publicly advertised, making registration an important part of the candidate journey.
6. Building the Recruitment Process
The recruitment process was structured around four clear stages:
Initial consultation
Sourcing and vetting
Placement and onboarding
Post-placement care
This made a detailed service easier to understand and demonstrated that Nocean remains involved beyond the signed contract.
7. Responsive Development
Each page was adapted intentionally for smaller screens.
Long horizontal layouts were transformed into readable vertical sequences. Cards, statistics, testimonials, job listings, and process content were reorganised to preserve hierarchy and usability.
8. Final QA and Refinement
The completed experience was reviewed for:
Responsive consistency
Navigation behaviour
Content readability
Image scaling
Button and link states
Accordion behaviour
Form layouts
Job listing presentation
Footer navigation
Cross-page visual consistency
The Solution
The final website positions Nocean as a recruitment partner built around judgement, care, and long-term relationships.
The homepage immediately separates the two primary user journeys through clear actions to find talent or find a career.
From there, the website moves through industry expertise, placement results, recruitment methodology, client stories, and conversion-focused calls to action.
The brand’s central message—helping construction and architecture founders hire the right people—is supported by proof points including hundreds of placements, an 84% retention rate at 12 months, and clients across Australia.
The experience gives employers confidence in the process while showing candidates that they will be treated with transparency and genuine attention.
Key Features
Multi-page Framer website
Dedicated employer and jobseeker journeys
Responsive desktop, tablet, and mobile layouts
Reusable Framer component system
Industry and role specialisation content
Recruitment process interactions
Job opportunity listings
Employer enquiry form
Candidate registration form
Accordion-style FAQ sections
Client testimonials and stories
Placement and retention statistics
Founder profile and agency story
Newsletter subscription
Repeated conversion-focused CTAs
SEO-friendly page structure
Accessible image descriptions
Expandable structure for future roles and content
Building Trust Through Design
Recruitment is built on confidence.
Employers need to know that the recruiter representing their business understands its culture and reputation.
Candidates need to know their goals, concerns, and career decisions will be handled with discretion.
The website builds this trust through several layers.
A Clear Point of View
Nocean does not position itself as the agency with the largest database or the highest number of CVs.
It positions itself around deliberate introductions and fewer, stronger recommendations.
A Visible Process
The website explains what happens before, during, and after placement, reducing uncertainty for employers and candidates.
Personal Leadership
Natalie’s story gives the agency a recognisable and accountable human presence.
Her approach is based on understanding people, career goals, and business environments rather than relying solely on job descriptions.
Evidence and Social Proof
Placement statistics, retention figures, testimonials, and detailed client stories demonstrate that the brand’s promises are supported by real relationships.
Low-Friction Contact
The calls to action invite a conversation rather than demanding a detailed brief or immediate commitment.
Employer Experience
The employer journey was designed around the questions founders and leaders ask before engaging a recruiter:
Do they understand our industry?
Will they understand our culture?
How carefully are candidates screened?
Will we receive relevant profiles or a stack of CVs?
What happens after a placement is made?
Can this person represent our business professionally?
The content answers these concerns through Nocean’s specialisation, process, testimonials, and tailored recruitment philosophy.
Its approach focuses on understanding the business first, searching with intent, making deliberate introductions, and remaining involved after placement.
Jobseeker Experience
The candidate journey was created to feel supportive rather than transactional.
It focuses on:
Personal career goals
Values and cultural alignment
Access to unadvertised opportunities
Transparent communication
Relevant job listings
Direct registration
Ongoing relationships
Available roles are presented with clear information such as location, working arrangement, employment type, job title, and positioning statement.
Candidates who cannot find a suitable public vacancy are still encouraged to register for future opportunities.
Interaction Strategy
The interactions were designed to make detailed recruitment content easier to navigate.
Button Feedback
Hover and transition states provide clear feedback across calls to action and navigation links.
Process Interactions
The recruitment stages are presented progressively, allowing users to understand the service without facing a large block of text.
FAQ Accordions
Accordion components keep employer and candidate questions organised while reducing page length.
Job Cards
Structured job cards allow candidates to scan opportunities quickly before opening more detailed information.
Responsive Navigation
The navigation adapts for smaller screens while keeping employer, candidate, and contact pathways easy to reach.
The interactions remain understated so attention stays on the people, services, and decisions behind the recruitment process.
Conversion-Focused Page Flow
The website uses a trust-first conversion journey.
Positioning
Visitors first understand who Nocean supports and how it approaches recruitment.
Proof
Statistics, testimonials, client stories, and specialist experience establish credibility.
Process
The website explains what working together actually looks like.
Relevance
Dedicated content helps employers and jobseekers recognise their own needs within the service.
Conversation
Repeated calls to action guide visitors toward finding talent, exploring a career, registering interest, or starting a conversation.
This approach avoids aggressive lead generation and reflects Nocean’s consultative positioning.
Deliverables
Complete Framer website development
Responsive desktop implementation
Responsive tablet implementation
Responsive mobile implementation
Multi-page website architecture
Reusable component system
Employer journey
Jobseeker journey
Recruitment process interactions
Job opportunity cards
FAQ accordion components
Testimonial and client-story sections
Employer and candidate forms
Newsletter subscription section
SEO-ready page structure
Accessibility refinements
Final responsive QA
Handover-ready Framer project
The Results
Nocean now has a digital presence that reflects the quality and care behind its recruitment approach.
The finished project delivers:
Clear positioning within specialist recruitment
Separate but connected employer and candidate journeys
Stronger communication of Nocean’s process
Greater trust through proof points and testimonials
Clear presentation of specialist placement categories
Accessible and structured job opportunities
Low-friction contact and registration pathways
Consistent responsive behaviour across screen sizes
A maintainable Framer component system
A scalable foundation for future roles and content
The final experience feels calm, confident, personal, and deliberate—mirroring the way Nocean approaches every placement.
Content Management Efficiency
The website was structured to support regular updates without requiring a complete redesign.
The team can update:
Job opportunities
Placement statistics
Testimonials
Client stories
Recruitment stages
Role categories
FAQ content
Contact information
Newsletter messaging
Calls to action
Reusable components keep these updates visually consistent, while the structured page system makes it easier to expand the site as Nocean’s network and services grow.
Tech Stack
Framer
Framer Components
Component Variants
Responsive Stacks
Layout Constraints
Interactive Tabs
Accordion Components
Native Framer Forms
Job Listing Components
SEO Metadata
Accessibility Settings
Responsive Image Optimisation
Lessons & Insights
Recruitment Websites Need Human Credibility
Trust is built faster when visitors can see the person, philosophy, and judgement behind the service.
Two Audiences Need Two Clear Journeys
Employers and candidates have different concerns. Dedicated experiences improve relevance without dividing the brand.
Process Creates Confidence
Clearly explaining how recruitment works reduces uncertainty and makes a high-consideration service feel more transparent.
Proof Should Support the Story
Statistics are more meaningful when paired with testimonials, client experiences, and a clear explanation of how results are achieved.
Fewer Calls to Action Can Create Better Leads
Focused actions such as finding talent, exploring opportunities, and starting a conversation create clearer intent than filling every section with competing buttons.
Reusable Components Support Growth
Recruitment websites change frequently as vacancies, testimonials, and services evolve. A flexible component system makes those updates faster and safer.
Final Outcome
Nocean Recruitment now has a polished Framer website that turns a relationship-first recruitment philosophy into a clear digital experience.
The final build combines specialist positioning, thoughtful storytelling, responsive development, interactive service explanations, job opportunities, social proof, and focused conversion pathways.
It does not feel like a traditional recruitment database.
It feels like the beginning of a considered conversation.
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Posted Jul 14, 2026
Built Nocean Recruitment in Framer with responsive layouts, refined interactions, job listings, clear hiring journeys, and a scalable content system.
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Timeline
Oct 15, 2025 - Ongoing
Clients
Rubin Design Co
