A quick truth about explainer

A quick truth about explainer videos: the animation is the easy part. The hard part is deciding what to leave out.

SaaS products can do a hundred things. But an explainer that tries to show all hundred just overwhelms people and gets closed at the 10-second mark. My whole job is ruthless editing, finding the ONE story that makes a viewer understand why the product matters, and cutting everything that distracts from it.

So when a client sends me a giant feature list, my first question isn't "how do I animate this?" It's "what's the one thing your customer needs to feel by the end?" Everything flows from that answer.

Clarity beats completeness every single time. That's the principle behind every video I make.