What is Stylish Sexy - Digital Campaign

Joseph Mok

For the "What is Stylish Sexy" digital campaign for Jill Stuart's new cosmetics line, I spearheaded a dynamic content marketing, UI/UX design, and web development initiative. πŸŒŸπŸ‘©β€πŸ’»
Influencer Collaboration 🀳: Partnered with three local influencers to create makeup tutorials showcasing their interpretation of "Stylish Sexy" using Jill Stuart's products.
Voting Campaign Page πŸ—³οΈ: Developed a landing page where viewers could watch influencer videos, vote for their favorite looks, and comment on why they chose them. Participants could win prizes redeemable at Jill Stuart stores, boosting both online engagement and in-store traffic.
Photoshoot πŸ“Έ: Conducted a professional photoshoot of the influencers, using the images and videos across various channels like social media and digital ads to maximize campaign reach.
This comprehensive approach not only highlighted the new product line but also engaged a wide audience through interactive and visually appealing content. πŸŽ¨πŸ’¬
Like this project
0

Posted Apr 15, 2024

Led Jill Stuart's "What is Stylish Sexy" campaign, creating a voting site, collaborating with influencers for tutorials, and boosting store traffic. πŸŒŸπŸ“Έ

Infinitum Parking & Charging Web Experience
Infinitum Parking & Charging Web Experience
Interspace Company Website Design & Development
Interspace Company Website Design & Development