What is Stylish Sexy - Digital Campaign



For the "What is Stylish Sexy" digital campaign for Jill Stuart's new cosmetics line, I spearheaded a dynamic content marketing, UI/UX design, and web development initiative. 🌟👩‍💻

1. Influencer Collaboration 🤳: Partnered with three local influencers to create makeup tutorials showcasing their interpretation of "Stylish Sexy" using Jill Stuart's products.
2. Voting Campaign Page 🗳️: Developed a landing page where viewers could watch influencer videos, vote for their favorite looks, and comment on why they chose them. Participants could win prizes redeemable at Jill Stuart stores, boosting both online engagement and in-store traffic.
3. Photoshoot 📸: Conducted a professional photoshoot of the influencers, using the images and videos across various channels like social media and digital ads to maximize campaign reach.

This comprehensive approach not only highlighted the new product line but also engaged a wide audience through interactive and visually appealing content. 🎨💬



Learn more about this project

Learn more about this project

Content marketing campaign with influencer collaboration