Enterprise Telecom Platform (STC-Kuwait) - 2.3M+ Users | Next.js, React, Server-Driven UI & Performance Engineering Role- Senior Frontend Engineer Client- STC Kuwait Project URL- https://www.stc.com.kw/en Project Overview

As a Senior Frontend Engineer, I contributed to one of Kuwait's largest digital telecom platforms, serving over 2.3 million users.

The platform powers customer journeys including prepaid and postpaid services, SIM management, plan upgrades, bill payments, eSIM activation, roaming, device purchases, rewards, and self-service account management.

My primary focus was modernizing the frontend architecture, improving Core Web Vitals, implementing scalable Server-Driven UI patterns, establishing frontend quality standards, and enabling product teams to deliver new experiences faster.

Built using Next.js, React, TypeScript, Redux Toolkit, SCSS, Server-Driven UI, REST APIs, and AppDynamics, the platform supports millions of customer interactions while maintaining high performance and reliability.

A telecom platform operating at national scale faces challenges very different from a typical website.

The frontend must support:

Millions of authenticated users

Frequent product and promotional updates

High traffic during launches and campaigns

Fast page loads across varying network conditions

SEO for public-facing pages

Reusable UI across many business teams

Stable releases with minimal downtime

As the platform evolved, there was a need to improve performance, reduce release bottlenecks, increase testing coverage, and provide a more flexible architecture for future growth.

I worked as a Senior Frontend Engineer and technical lead across several key initiatives:

Architected a reusable Server-Driven UI system that allowed backend-driven content rendering using Strapi and WCS.

This enabled product teams to launch UI updates with significantly fewer frontend deployment dependencies and improved collaboration across engineering and product teams.

Optimized critical rendering paths by implementing:

Code splitting

Lazy loading

Dynamic imports

Critical CSS optimization

Bundle size reduction

Image optimization

Performance monitoring

Result:

Reduced p75 page load time from approximately 12 seconds to 4 seconds, improving Core Web Vitals and creating a faster experience for millions of users.

Established frontend testing practices by introducing:

Jest

React Testing Library

Improved test coverage from approximately 0% to 60% across critical user journeys.

Supported Next.js SSR/ISR implementation for SEO-sensitive pages to improve discoverability and reduce content publishing time.

Worked remotely with Kuwait-based stakeholders while coordinating sprint planning, demos, architecture discussions, and production releases across multiple time zones.

Enterprise telecom customer portal

Account management

Mobile plan management

Device catalog

Bill payment journeys

Offers & promotions

Responsive customer dashboard

Server-Driven UI

SEO optimized pages

High-performance frontend

Modular component architecture

Reusable design system

Performance monitoring

Production analytics

REST API integration

Next.js

React

TypeScript

JavaScript (ES6+)

SCSS

HTML5

CSS3

Server-Driven UI (SDUI)

Component-based architecture

SSR

SSG

ISR

App Router

Responsive Design

Redux

Redux Toolkit

React Context

Core Web Vitals

Lighthouse

Lazy Loading

Dynamic Imports

Code Splitting

Bundle Optimization

Critical CSS

AppDynamics

REST APIs

Google Tag Manager

Chatbot APIs

Jest

React Testing Library

Storybook

Webpack

Git

CI/CD

The work contributed to measurable improvements across the platform:

Supported a production platform serving 2.3M+ telecom users.

Reduced p75 page load time from approximately 12s to 4s through performance optimization.

Improved Core Web Vitals, contributing to a smoother customer experience and lower bounce on key journeys.

Introduced Server-Driven UI patterns that reduced frontend deployment dependencies and improved delivery velocity.

Increased frontend test coverage from around 0% to 60% for critical user flows.

Strengthened maintainability through reusable components and scalable architecture.

This project demonstrates experience building and evolving enterprise-grade applications where performance, reliability, scalability, and collaboration are essential.

It highlights my ability to:

Design scalable frontend architectures.

Optimize large-scale React and Next.js applications.

Improve Core Web Vitals.

Build reusable systems for multiple teams.

Work effectively in distributed, cross-functional environments.

Deliver production software used by millions of customers.

If you're building a high-traffic SaaS platform, enterprise dashboard, customer portal, or modern React/Next.js application, I can help architect scalable frontend solutions, improve performance, and deliver maintainable user experiences. Let's connect if need any help building your project- LinkedIn- http://linkedin.com/in/amitAICraft/ My Startup Agency Website- https://ai-craft-studio-website-1cdl.vercel.app/ Github Profile- https://github.com/amitAICraft Topmate Profile- https://topmate.io/amitAICraft Email- amitmaurya700@gmail.com