Michèle Makepeace is in the Personal Development industry targeting people looking to make a living while also looking for flexibility and the ability to live life on their own terms. After working with her on banner ads, I was able to design a new logo for her company.

I presented the client with a few options; and although I had to adapt to a design different than my recommended design, the client was pleased with the final outcome.

Graphic Designer Karina Cruz

Client Michèle Makepeace

This logo plays off the client’s name as well as their company’s story. This logo represents freedom in the form of a butterfly and the peace one gets from breaking away from traditional 9-5 work structures. The peace sign is a reference to the client’s name: Michele Makepeace.

The client chose this versatile logo with. a simple M outline. They especially like using it with bright colors to evoke happiness.