Sep 18, 2024

In a highly competitive global event, I had the privilege of presenting a transformative solution aimed at enhancing Eatsure’s penetration within college campuses. Understanding the unique preferences and behaviors of college students was paramount to tailoring an effective solution. Through comprehensive research and innovative thinking, we identified key insights into this demographic’s needs.

So this is an event organized by EatSure, an Indian food delivery app. I was selected for the next round as a pitch presenter for enhancing User Engagement for Eatsure’s Food Delivery Application.

A cornerstone of my pitch was the introduction of a cutting-edge chat feature within the Eatsure app. This feature was designed to not only improve user engagement but also significantly enhance service efficiency. The challenge lay in creating a feature that was user-friendly and added substantial value, while ensuring seamless integration with the existing app infrastructure.

This new feature aims to create a more interactive and engaging user experience, thereby setting Eatsure apart from its competitors.

Hello EatSure team!

We all recognize the importance of keeping college students engaged and satisfied with our app. However, frequent order cancellations, high delivery costs, and the constant search for discounts pose significant challenges.

What if we could make food ordering not only easier but also more social and cost-effective for college students?

Introducing CampusConnect by EatSure — a revolutionary feature designed exclusively for college students!

Here’s how it works: Students register with their college name on the EatSure app, connecting them with fellow students in a dynamic chat group unique to their college. This group allows them to see and join mutual orders, enabling them to save together.

Need company to order food and want to reduce costs? Simply drop a message in your CampusConnect group chat and team up for a group order. More orders mean bigger discounts and no more cancellations!

Imagine the convenience of splitting the bill and sharing your favorite meals with friends. Additionally, we offer exclusive discounts and rewards for group orders, because we know students love those savings!

The pitch for CampusConnect is currently under review, highlighting my ability to devise and present strategic solutions to real-world problems. Crafting a concise and compelling pitch while covering all essential aspects was challenging, but anticipating potential concerns from reviewers and preparing robust responses ensured a thorough and viable proposal.

This opportunity allowed me to apply strategic thinking and problem-solving skills to a real-world challenge, underscoring the importance of understanding the target audience and designing features that meet their needs while aligning with the company’s goals. The experience has further honed my ability to pitch innovative ideas and communicate their value effectively.

The addition of CampusConnect represents a forward-thinking approach to user engagement, tailored to the unique lifestyle and needs of college students. This initiative not only promises to enhance user satisfaction but also positions EatSure as a student-friendly brand, fostering loyalty and increasing market penetration within the college demographic.

Participating in this global event and presenting my solution for Eatsure has been a significant milestone in my professional journey. The process of identifying unique user needs, developing an innovative feature, and effectively communicating its value has enriched my strategic thinking and problem-solving capabilities. CampusConnect, with its potential to revolutionize the food ordering experience for college students, stands as a testament to Eatsure’s commitment to innovation and user engagement.