This section outlines the supporting

This section outlines the supporting visual elements of the 'Flower Hour' brand identity. I carefully selected the primary and secondary typography to ensure clarity and to complement the brand's elegant tone. To maintain visual impact, I established a Logo Safe Zone (Clear Space) rule, ensuring the logo remains unobstructed and prominent in any layout. Additionally, I developed a custom brand pattern derived from the logo’s floral motifs, which adds a layer of sophistication and versatility to the brand's physical and digital applications. These elements collectively reinforce brand recognition and professional consistency.