Inspired by Google Pay rewards visuals, Moj Festive Gamification for Diwali (titled 'Diwali Ka Shagun'), and Christmas & New Year (titled 'The Holiday Bonanza') intended to increase engagement on the app, and capture the interest of new and dormant users encouraging them to create original content, with gratification in the form of monetary incentives that they could unlock and earn in a game-like, entertaining format as they achieved certain preset milestones within the app- such as that of liking X number of videos, following Y number of creators and sharing Z number of videos to other social channels.