We have developed a modular system for potential users and people looking for a special gift. You can now create your own New Year's gift card with a 50% discount on the purchase of a Meditopia membership. The membership can be gifted to someone else or used for yourself after purchase. You can customize your gift card with 4 themes and a variety of illustration options.

We developed a modular design system for 9 different markets, each with its own language. While we celebrated the New Year with traditional winter themes in the northern hemisphere, we created non-winter elements for the Brazilian and South American markets. This meant creating 9 modular design systems that could be customized for each market and personalized for recipients. Our community managers provided valuable insights into each country's New Year cultures, which allowed us to illustrate separate modules accordingly.

With over 50 illustrations created, we provided assets for different channels such as the website, social media, and CRM. We assisted the CRM Team by creating email banners highlighting customized gift cards and discounts separately, as well as in-app notification images featuring Meditopia's New Year wishes to the community.

Furthermore, we developed engaging stories and reels specifically for Instagram, along with providing wallpapers on IG stories for followers to save and share the New Year joy.

project owners illustration: dila nil kılıç & ezgi şirin balkan graphic design: dila nil kılıç & ezgi şirin balkan & melisa erşan copywriting: korcan yavuz & doruk özyurt