A refreshed digital experience for HBOB, bringing together a clearer content structure, a cohesive visual direction, and performance-focused development.
This project focused on redesigning HBOB's website to give the brand a more consistent and intentional digital presence. The goal was to make the content easier to explore while creating a stronger connection between the brand and the overall website experience.
Before & After
The visuals below show the original website alongside the redesigned experience, highlighting the changes in layout, content hierarchy, and visual direction.
Before rebranding and redesign
Design Approach
I designed the website in Figma, focusing on a unified visual experience and making key information easier to scan.
Layout: A clearer structure that guides visitors through the content.
Typography: Consistent type styles and a stronger visual hierarchy.
Spacing: More breathing room between sections and content.
Visual direction: A cohesive presentation across the website.
Redesigned website walkthrough
Development
I brought the design to life with Qwik (QwikJS), choosing the framework with better performance in mind. The development approach focused on translating the Figma design into a lightweight, responsive website.
HBOB website redesign, designed in Figma and built with QwikJS for a clearer visual identity, intuitive navigation, and performance-focused development.