Lead Capture & CRM Automation System Development
Pedro Oliveira
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Posted Dec 29, 2025
Designed a Zapier-powered automation system for lead capture and CRM integration.
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Title
Lead Capture & CRM Automation System
Problem
The business was generating leads through online forms, but lead data was handled manually. This caused delays in follow-ups, inconsistent CRM data and a lack of visibility over the sales process.
Solution
I designed and implemented a Zapier-powered automation workflow to capture leads from forms, sync them with a CRM and trigger automated email follow-ups based on lead status.
Tools
Zapier
CRM
Email platform
Outcome
The new system eliminated manual data entry, ensured faster lead response times and created a scalable foundation for future marketing automation.