Since 2016, I have been responsible for the B2C side of the company I work for, leading several projects. The main activity was to manage the deployment of several GPS Navigation and Maps apps along the years, creating all the required content and assets in order to place all the apps in visible ranking positions and searchable, but using ASO strategies. Currently, these apps are used daily by more than 10 Millions users, Worldwide, and found by 500K new users, each month. I am also responsible for defining the business model, implement retention techniques and optimize app revenue.