International film festival poster - "Golden Apricot"

Lilit Gabrielyan

Graphic Designer
Illustrator
Visual Designer
Adobe Illustrator
"Golden Apricot" International film festival poster
"Golden Apricot" International film festival poster
Project Description:
The Armenian "Golden Apricot" International Film Festival is an embodiment of cinematic elegance, and the concept for the poster focuses on this sophistication. The concept for the poster centers around a cinema screen and its chairs as a gateway to cultural discovery. It symbolizes the festival as a platform where diverse stories and cultures come to life, inviting audiences to take a seat and embark on a journey of cinematic exploration. The black and white palette, with touches of vibrant orange, emphasizes the festival's commitment to timeless storytelling.
Visual Elements:
Cinema Screen: At the heart of the poster stands a grand cinema screen. Its elegant black frame exudes a sense of classic cinema, while the white screen symbolizes a canvas of infinite storytelling possibilities.
Cinema Chairs: Arranged in front of the screen are cinema chairs, each representing a unique perspective and cultural background. These chairs are neatly aligned, symbolizing the orderly anticipation of the audience.
Orange Writing: On the cinema screen, vibrant orange writing displays essential festival details, such as the festival name. This pop of color adds dynamism and draws the viewer's attention to the festival's key information.
Color Palette
Color Palette
Color Palette:
Black and White: The black and white color palette exudes elegance, timelessness, and the classic charm of cinema.
Vibrant Orange: Vibrant orange serves as an accent color, injecting energy and vitality into the design. It symbolizes the festival's modernity and excitement.
Armenian Unicode decorative typface "Artsakh"
Armenian Unicode decorative typface "Artsakh"
Typography:
The festival's name, "International Film Festival", is prominently displayed in a font that exudes sophistication.
The typography combines classic and contemporary elements, reflecting the festival's blend of tradition and modernity. The font was developed by Sargis Qalajyan and Narek Tsarukyan. It was designed during the period of Azerbaijani-Turkish terrorist aggression against Artsakh and was called "Artsakh Font". 
"Golden Apricot" International film festival poster
"Golden Apricot" International film festival poster
Overall Effect:
The poster captures the essence of the Armenian "Golden Apricot" International Film Festival as a celebration of the excitement and anticipation that cinema brings. It invites viewers to take their seats and immerse themselves in the world of storytelling.
This conceptual framework provides a visually captivating and thematically resonant approach to designing a poster that reflects the festival's unique blend of Armenian culture and international cinema.
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