The Armenian "Golden Apricot" International Film Festival is an embodiment of cinematic elegance, and the concept for the poster focuses on this sophistication. The concept for the poster centers around a cinema screen and its chairs as a gateway to cultural discovery. It symbolizes the festival as a platform where diverse stories and cultures come to life, inviting audiences to take a seat and embark on a journey of cinematic exploration. The black and white palette, with touches of vibrant orange, emphasizes the festival's commitment to timeless storytelling.