Challenge:
Revitalize the brand's identity for its exciting new launch, capturing the attention of a younger, bolder audience through innovative and impactful strategies.
Mission:
To win over a daring, trendsetting generation with bold, differentiated, and far-reaching initiatives.
Service:
End-to-end branding strategy: Market research, brand positioning, visual and verbal identity creation, innovative business ideas, social media strategies, customer loyalty programs, marketing campaigns, and packaging design.
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Posted Feb 17, 2025
I spearheaded the digital transformation, using storytelling, brand strategy and content production to enhance the brand's global presence.