The Football Club

As the Creative Director of The Football Club, I led the brand's visual identity, leveraging NFT technology in a football fantasy management platform. My responsibilities spanned website and app UI/UX, social media assets, ad banners, and both virtual and physical merchandise, also extending to interior design elements for stadium lounges and offices. I engaged with key stakeholders from football clubs and agencies to align our offerings with industry expectations. Leading the in-house design team, we primarily used Cinema 4D and After Effects to produce compelling, user-centric content.