The nationwide out-of-home advertising campaign introducing Ireland's newest and most progressive energy brand.
The Mission ✨
Certa needed to communicate with the broader energy market that it is a fresh new brand but which is building its' reputation upon 3 well-established Irish energy brands.
The Process💯
Managing this nationwide outdoor, traditional, and digital campaign including management of budget, creating advertising copy, tone of voice, vision, marketing channel selection, and using actual Certa employees as brand ambassadors.