A product launch video built for Loki, an AI website builder, covering everything from script to sound design, with no brief and no client direction.

Loki is an AI-native website builder that helps founders ship studio-grade landing pages fast. But like most early-stage products, the challenge is making people feel the value instantly.

With no brief, I studied Loki’s product, brand tone, and positioning, actually using Loki to understand what makes it different. From there, I created styleframes to define the visual language and mapped the motion flow before opening After Effects.

It was a core storytelling tool, not an afterthought. Every sound was chosen and timed to reinforce the motion and deliver a polished, premium feel suitable for a SaaS launch.

A complete, first-class product launch video built entirely on creative initiative.

What I'd Tell Another Founder: If you're launching a product and your video doesn't match the quality of what you've built, you're leaving a first impression on the table. I create launch videos that make your product feel as good as it actually is.