Ethex – Financial Explainer Video

Ethex is a UK-based ethical investment platform that connects everyday people with opportunities to invest in renewable energy, community projects, and social enterprises. With over £135M invested and 29,000+ registered accounts, Ethex makes it easy to put money behind causes that matter while targeting a fair return.

We created a financial explainer video for Ethex that breaks down their investment model into a clear and visually engaging narrative. The video uses motion graphics, smooth transitions, and professional voiceover to guide viewers through the platform's core value proposition: making ethical investing simple and accessible. Every scene was designed to maintain clarity while keeping the viewer engaged from start to finish.

Concept-Driven Visual Storytelling: Abstract financial concepts are translated into concrete, easy-to-follow visual sequences that build understanding step by step.

Clean Motion Graphics: Smooth animations and structured layouts keep the focus on the message, avoiding visual clutter while maintaining a premium feel.

Professional Voiceover Integration: Animation is tightly synced with narration to reinforce key points and create a natural viewing rhythm.

Brand-Aligned Design Language: Every visual element follows Ethex's brand identity, ensuring consistency across the video and the platform's existing materials.

Conversion-Focused Structure: The video is paced and structured to move viewers from awareness to action, ending with a clear call to invest.