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The Brief
Tnkr is building a platform that makes robotics more accessible, from building and deploying robots to contributing data that improves real-world models.
They needed two motion design videos for their product launch:
A pre-launch teaser to build curiosity ahead of launch day
A launch video to clearly communicate the product and drive attention the moment it went live
Both videos were created on a tight timeline and optimized for social-first performance.
Pre-Launch Teaser
The teaser was designed to create intrigue without revealing too much. Short, punchy, and built to stop the scroll.
Launch Video
The main event. This video needed to explain what Tnkr does, why it matters, and make people want to try it, all in under two minutes.
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The Result
The launch video alone:
Reached 60,000+ views in less than 24 hours
Drove strong engagement immediately after launch
Validated the teaser-to-launch structure as an effective rollout strategy
Fast execution. Clear storytelling. Measurable performance.
Client message showing launch performance within 24 hours
1 like · 22 views · Jan 16, 2026
Two Saas product demo videos for Tnkr's robotics platform launch. 60k+ views in under 24 hours.
