Behance

Overview 🔎

The creative process of this project began with a brief and a search for the problem, looking for a target audience to draw attention to it.

Problem & Solution 🤝

The problem that it seeks to solve is to create a campaign to attract more designers and creatives to New York, where they can grow and be inspired as people and professionals.

Goals/Requirements: • Capture the attention of creatives and designers • Get them to decide that the best city to do their career is New York • Show them how to create their career in this city

Process 🛣

The creative process was to first find who the campaign wants to communicate to in order to attack their fears and tastes to turn them into an attractive and striking design that would reach the target audience.