A bold and playful logo

A bold and playful logo concept created for CHICK’ON, a modern fried chicken restaurant focused on delivering a fun, memorable, and approachable brand experience.

The design combines expressive custom typography with a warm orange color palette, creating a visual identity that feels energetic, friendly, and food-focused. The stylized chicken-inspired lettering adds a distinctive personality to the wordmark, while the clean composition and supporting elements maintain a balanced and versatile appearance.

The concept explores how typography, color, and subtle visual references can come together to build a recognizable restaurant brand suitable for packaging, signage, menus, and social media applications.

Creative Direction: Logo Design, Brand Identity, Typography, Visual Identity, Restaurant Branding.