Yashy is an e-commerce brand offering menopause supplements designed to support women through one of the most transformative stages of life. With a product rooted in health and wellness, Yashy’s primary goal was to create an online shopping experience that increased conversions and retention and built trust with its audience.

They approached us to help optimize their website for clarity, comfort, and credibility. Therefore, ensuring that every detail, from branding to product descriptions, reflects the supportiveness that their customers seek.

We began with an in-depth audit of Yashy's existing site and customer journey. Given the personal nature of menopause and the importance of informed decision-making in wellness purchases, we focused on removing friction and making the site feel both trustworthy and empowering.

Our strategy focused on:

Simplifying the user journey from first touchpoint to checkout

Communicating benefits with empathy and clarity, turning complex product information into digestible, reassuring content

Boosting trust signals with verified customer reviews, certifications, and transparent ingredient sourcing

Using data from heatmaps, user behavior, and A/B tests to refine UX across the experience

Balancing credibility with warmth, ensuring that the site felt like a safe, helpful destination for women navigating menopause

Yashy’s vibrant brand palette captured the bold spirit of its mission, but it needed refinement to guide users more confidently through the e-commerce journey. Given the emotional context of menopause, our goal was to create a visually calm, reassuring, and friendly environment, but without losing the brand’s energy.

To achieve this, we developed a secondary branding system to soften the visual impact and improve content legibility:

Fuchsia remained the signature call-to-action color.

Introduced midnight blue, soft fuchsia, and a creamy background for soothing visuals 

Replaced sharp lines with curved UI elements to reinforce a gentle, feminine touch

Ensured accessibility and readability, especially for midlife audiences

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We treated the product page as a key opportunity to present the customer's information, remove uncertainty, and support conversions.

Key improvements included:

Surfaced the most important benefits above the fold to reduce friction and increase scannability

Structured the page into digestible sections that matched shopper intent: Benefits, Ingredients, FAQs, Subscription

Added clear visual and content trust indicators, such as 'Doctor-Formulated' and 'Third-Party Tested', to build credibility, reinforce purchase decisions, and support SEO through keyword-rich labeling

Rewrote content to highlight emotional benefits and datable outcomes, not just features

Ensured mobile-first optimizations like a sticky “Get 15% off” button and simplified hierarchy

For wellness brands, especially those supporting women through the personal journey of menopause, building trust and clarity online is essential. By transforming the website into a resourceful and conversion-focused experience, we laid the groundwork for stronger performance and long-term brand loyalty.