Charity fund logo redesign

Yevheniya Savchuk

Graphic Designer
Figma
ABOUT THE PROJECT
"BlagoDarya" is a charitable foundation engaged in organized charity at the expense of proceeds from 
the sale of donors' items.
CHALLENGE
Redesign an existing logo. The new logo should convey stability and steadiness, but one of the main messages 
is a good attitude. Leave the base, change the font, modernize the box, rejuvenate the logo. Color changes are minor. Combine the box and the letter D from 
the name of the logo.
SOLUTION
The font was changed to monospace, sans-serif (grotesque), with rounded edges. The name and logo icon are made in lighter shades of the previous colors. The letter D in the title has been changed and merged with the box and represents one composition. Added a stroke to the logo icon (box and heart) and a darker shade for the shadow sides for a more graphic look. In general, the logo now looks fresh, neat, modern, conveys goodwill and trustworthiness. As a bonus, I made adaptive versions of the logo for easy placement on different platforms and media.
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