Motion graphic teaser Animation for BANKR - YouTube

For the branding project of the fictional bank, BANKR©, located in Argentina with a nationwide branch network, the key objective was to strike a delicate balance. The challenge revolved around crafting a brand identity that exuded the traditional seriousness and sobriety synonymous with banking, while infusing it with a contemporary touch. The ultimate aim was to establish an aesthetic that not only distinguished BANKR© from its competitors within the country's banking sector but also mirrored the company's unwavering commitment to innovation.

In essence, the task was to create a brand that encapsulated the timeless values of trust and reliability associated with banks while simultaneously signaling BANKR©'s forward-thinking approach. This branding endeavor was envisioned to make a lasting impact, showcasing BANKR© as a standout institution in the Argentine financial landscape, perpetually driven by the pursuit of innovation.