Brand Journey of Social Media Influencer: Lee Varhola Home
Melissa Winebrenner
Brand Strategist
Web Designer
SEO Writer
Wix
In the ever-evolving landscape of social media influence, Lee Varhola ventured into a creative endeavor in 2021, giving life to her brand, Lee Varhola Home. Balancing her role as a Pediatric ICU nurse, she unfolded her passion for DIY, home interiors, renovation, hosting, and cooking on social media, garnering a devoted following. Acknowledging the necessity of a centralized platform, Lee Varhola Home collaborated with Winebrenner Designs to create a unique blog-style website, marking a pivotal move in establishing her digital footprint.
The Foundation: A Business Website
Winebrenner Designs collaborated with Lee, launching her custom-designed website in March 2022. The site, adorned with her distinctive logo and a clear sales statement, serves as a hub for her creative content. The Lee Varhola Home website features a blog and seamless integration with LTK (LIKEtoKNOW.it), streamlining the shopping experience for her followers while connecting to her social media accounts.
Growth of a Social Media Influencer
Beyond sharing grand millennial decor tips and DIY projects on her @leevarholahome Instagram Lee's influence expanded locally. Her design expertise led to projects ranging from entryway refreshes to Holiday decorating. Notably, she showcased her charitable side, organizing a successful Instagram money drive in December 2023 to enhance Christmas decorations in the Pediatric intensive care unit where she works.
Brand Identity as a Social Media Influencer
With 9.5K followers on Instagram, Lee's website played a pivotal role in establishing her brand identity. The professional and organized online presence created through her website not only garnered credibility but also set her apart in a competitive landscape.
Lee emphasizes, "Not many content creators in my niche have websites at all, let alone one that comes across so professionally."
Content Strategy for a Social Media Influencer
Lee strategically uses her website to anchor her content, linking seamlessly from Instagram to detailed blog posts. The LTK integration provides a comprehensive view of her style, fostering user engagement. Lee's content strategy revolves around consistency, utilizing videos on platforms to reach a broader audience, and redirecting them to her website for in-depth information.
Advice from a Social Media Influencer
Reflecting on her journey, Lee emphasizes the significance of consistency and engagement in community building.
Lee encourages fellow influencers to invest in a professional website, asserting, "A professional website is such a great resource for owning your content."
In the collaborative journey of Lee Varhola Home and Winebrenner Designs, the significance of a well-crafted website for social media influencers becomes evident. Lee's success story highlights the impact of a professional online presence on brand identity, credibility, and community engagement. As she approaches the 10K follower milestone, her journey stands as a testament to the power of consistency, creativity, and the strategic use of a dedicated website in the evolving landscape of social media influence.
Subscribe to the Lee Varhola Home blog on her websitewww.leevarholahome.com so that you never miss a blog post and follow her in Instagram @Leevarholahome.
