In this project, I worked on the creation of a video for an Italian company that develops a device used in bars.
The goal was to present the product in a visually modern and sophisticated way.
To achieve the final result, we combined two production approaches: traditional 3D, with modeling and animation, and scene creation using artificial intelligence.
The main challenge was making these two worlds work together naturally: the 3D product needed to integrate seamlessly into the AI-generated scenes while maintaining realism, visual rhythm and a professional finish.
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Posted Jul 1, 2026
Can you guess what is AI and what is 3D?
In this project, I worked on the creation of a video for an Italian company that develops a device used in bars.
The...