Create user-generated content for skincare product launch providing an authentic testimonial and demonstration that will be posted on my tiktok page.
The Spark ✨
Project was found through the app, Insense, where the client was looking for a 20-40 sec video to showcase their products for their upcoming launch. They choose me because I am a licensed esthetician and never tried a Korean beauty brand that was developed by a dermatologist. Through our conversation, we learned we had a lot of similarities, they liked my previous projects, and wanted to move forward in collaboring together. The clients goals were:
Start the video with a hook grabbing the audience attention. This video should be a relatable story, perhaps incorporated in one of your real life scenarios. It can be something funny.
Me interacting with the product and describing my experience for the first time, make sure I’m in the video.
Within the first 10 seconds make sure to name the brand and the product
Emphasize why it's a great product:
What one problem it solves in a customer's life?
What makes this product so special
Make sure to use facial expressions of impressed/ amazed in an authentic manner while showing/talking about the main highlights of the product
• Talk about the main benefits and features of this product
5. End the video with a Call To Action: Check them out now.
The Stats 💯
Timeline: 2 weeks. 1 week to receive the product, another to film, edit, and receive approval.
Budget: $200
Deliverables:
• 1 tiktok 20-40 sec video for Spark Ads
• 1 photo for posting on Instagram stories
Kandice, we love it! We have no complaints about the video. Thanks so much!!!💗
Nicole
Team Manager
2022
