WAPI: WhatsApp Automation & Marketing Platform

WAPI (wapirealty.com) is a WhatsApp automation and marketing platform I built end to end on the official WhatsApp Business Cloud API.

The problem: businesses lose customers in the gap between the first message and the first reply. Enquiries arrive at night, the same questions get answered by hand, and follow-ups are forgotten.

What I built: a business connects its own WhatsApp number and gets instant automated replies, a visual rule builder (trigger, reply, then follow-up), broadcast campaigns, click-to-WhatsApp ads, lead capture with intent scoring, automated follow-ups, campaign analytics and a shared team inbox, with opt-outs enforced.

Stack: Next.js, Prisma, PostgreSQL, Meta webhooks, WhatsApp Business Cloud API.