Content Marketing Strategy - Increasing Brand Awareness
Lavanya Singh
Created a welcome series: Develop a series of email autoresponders that are sent to new subscribers. These emails can introduce the Highest Self Institute's mission and offerings and provide valuable tips and resources.
Segmenting email list: Divided email list into different segments based on subscribers' interests, needs and the marketing funnel. This allowed to send more targeted and relevant emails.
Ran email marketing campaigns: Created and launched email marketing campaigns to promote new products, services, or events. Use A/B testing to optimize your email campaigns for better results.
Created an email newsletter: Developed a regular email newsletter that provides subscribers with valuable content and updates from the Highest Self Institute.
Like this project
Posted Jan 21, 2024
Developed and executed a comprehensive content marketing strategy that resulted in 30% rise in brand awareness, leveraging SEO and targeted email marketing.
Likes
0
Views
1
