Tracy, The Sleep Coach
Siddharth Jhawer
Get to know the project
The business in question is "Tracy - The Sleep Coach". Tracy is a CBTI trained sleep coach who helps adult clients work with insomnia. Her clinic has in patient facility to help individuals access healthcare for sleep related disorders.
The Design
The client wanted something unique that stood out from the more common sleeping human logos that flood the field. She wanted her business to look appealing yet professional.
So, I went with a soft colour palette that invoked restfulness drawing attention to the core of her business. Since her name is her brand identity, I played with the letters in her name and associated it to the brand as visible in the crescent moon C.
And the Business Cards looked like this...
What the client said
Siddharth was so communicative and creative and I loved working with you! I had just a few random thoughts and you put them all together into something amazing. Thank you so much!
