NBA Top Shot : Behance

From 2020 to 2024, I had the honor of working in-house at the Dapper Labs studio, contributing to the design and development of Top Shot, the first NBA blockchain-based platform. Throughout this immersive process, I collaborated closely with the creative and product design team contributing from the project's inception, to the launch of the fifth season. What unfolded was a multi-year design journey, resulting in a series of design systems and graphics that supported the product design and also played a pivotal role in shaping and solidifying the platform's visual identity.

During the process, I helped build a vector-based graphics library aimed at establishing a unified visual language and serving as the foundational framework for many design pipelines. I was tasked with creating a system of artworks exploring typography and illustration for the collectibles design. This project showcases a thoughtfully curated selection of pieces crafted over the initial four years of development. Each artwork was cryptographically embedded into unique tokens, each representing iconic NBA moments minted on the Flow blockchain.